SuperBowl XLIV Commercials 2010

GoDaddy Super Bowl XLIV Commercials 2010

2010-02-03T18:07:00.004+08:00

The GoDaddy Super Bowl XLIV Commercials will have a two 30 seconds spot, one in the first quarter and the other in the fourth quarter of this year game.

GoDaddy commercials have always been the talk of the talk for all the past super bowl commercials, so make sure you don't miss this one.

The Ads will feature "GoDaddy Girl" Danica Patrick.

As usual, GoDaddy ads for 2010 Super Bowl has one of it's advertisement rejected for airing. The company has had several ads not approved in recent years due to the content. GoDaddy is an Internet domain registrar company which provides services to website owners.

The founder, Bob Parsons, has put together Super Bowl ads for several years with some causing backlash and rejection from tv executives due to the content.

This year's rejected ad features a character called Lola. No indication why the ad was rejected. Reports that a second commercial featuring Tim Tebow, the Florida college quarterback, are also bordering controversial.

The ads are produced by GoDaddy Productions (in-house)

E-Trade Super Bowl XLIV Commercials 2010

2010-02-03T17:59:00.003+08:00

The E-Trade Super Bowl XLIV Commercials will have one 30 seconds spot in this year super bowl game.

The ads will feature a new series of “Talking Baby” advertisements featuring a new tot. The two premier ads will debut during two NFL playoff games on Saturday, January 16 — the first during the NFC divisional playoffs on FOX at 4:30pm ET, and the second during the AFC divisional playoff game on CBS at 8:00pm ET.

A third “Talking Baby” advertisement will debut on CBS during Super Bowl® XLIV on February 7, 2010 at approximately 6:28pm ET. The full series of five new Baby spots will be a central component of a multi-faceted marketing communications program that will span traditional and social media throughout 2010.

"The E*TRADE Baby and our animated product campaign come together in a winning formula. The overall campaign strikes the right balance — it’s entertaining and memorable, and communicates a strong, relevant message to investors,” said Nicholas A. Utton, Chief Marketing Officer, E*TRADE FINANCIAL Corp.

“Of course, the reality is that babies do grow up and therefore advertisers run out of footage, opening the door for a fresh personality. We anticipate that consumers will be enamored with the new E*TRADE talking Baby. Combined with the new product-focused spots, investors will be well aware of the value of the E*TRADE brand and experience.”

The commercials are produced by WPP's Grey, New York

Careerbuilder Super Bowl XLIV Commercials 2010

2010-02-03T17:41:00.001+08:00

The Careerbuilder Super Bowl XLIV Commercials 2010 has got one spot in the second quarter of the super bowl game.

Careerbuilder is encouraging Super Bowl ad fans to vote on consumer-created commercials as part of a "Hire My TV Ad" contest.

The effort has narrowed down to two finalists, but only one will get their spot on during the big game.

Cars.com Super Bowl XLIV Commercials 2010

2010-02-03T17:32:00.002+08:00

The Cars.com Super Bowl XLIV Commercials 2010 will have one 60 seconds spot in the first half of the super bowl game.

This will mark Cars.com's third consecutive appearance as a Super Bowl advertiser.

The company said its ad will discuss how Cars.com gives shoppers the confidence they need as they prepare to head to the dealership to buy a car.

The ad will tell the life story of character Timothy Richman, who approaches every situation confidently. Beginning with a scene in which Timothy as a toddler puts out a grease fire from his highchair, the narrative spot takes viewers through various events in his life that show how Timothy’s knowledge gives him that confidence.

From helping a damsel on the beach suffering from a jellyfish sting, to delivering a breached Bengal cub while on safari, Timothy’s knowledge often saves the day. When it comes time to buy a car, Timothy turns to Cars.com to get the knowledge he needs to build his confidence, so he can get the perfect car at the perfect price.

The ad closes with Cars.com's tagline, "Confidence Comes Standard."

The commercial is produced by Omnicom Group's DDB, Chicago

Bridgestone Super Bowl XLIV Commercials 2010

2010-02-03T17:26:00.002+08:00

The Bridgestone Super Bowl XLIV Commercials will be appearing in the game at half time show with two 30 seconds spot this year. The ad will include an appearance by The Who.

As part of its sponsorship, one 30-second spot will appear in first quarter and the other will appear in the second break of the third quarter.

The ad will also be showing the performance of Bridgestone Tires with humor and the element of surprise.

The agency involved is Richards Group, Dallas.

Boost Mobile Super Bowl XLIV Commercials 2010

2010-02-03T17:21:00.002+08:00

The Boost Mobile Super Bowl XLIV Commercials will have just one 30 seconds spot in this year super bowl game.

The ad will reprise the popular "Super Bowl Shuffle" once performed by the 1985 Chicago Bears. On hand in the ad will be "original" shufflers Mike Singletary, Jim McMahon, Willie Gault, Otis Wilson, Richard Dent, Steve Fuller and Maury Buford.

Legendary coach Mike Ditka makes a special cameo appearance in the spot.

The agency responsible for this ad is 180 Los Angeles

Audi Super Bowl XLIV Commercials 2010

2010-02-03T17:15:00.004+08:00

The Audi Super Bowl XLIV Commercials has got a 60 seconds spot that will be appearing in the 4th quarter of the game.

The creative company will be promoting its Audi A3 TDI, which it touts as the "Green Car of the Year." Rock group Cheap Trick will "reinterpret" one of their popular songs for the ad.

The agencies involved are Venables, Bell & Partners, San Francisco

Bud Light Super Bowl XLIV Commercials 2010 - Here We Go

2010-02-03T16:56:00.004+08:00

Bud Light Super Bowl XLIV Commercials will have most of the 5 minutes slots in this year 2010 Game. Parent company Anheuser-Busch InBev is the game's largest advertiser have purchased five minutes' worth of inventory.

The company's iconic Budweiser Clydesdales will be skipping the game for the first time since 2001 and only the third time in 15 years. Most of A-B's buy will be dedicated to introducing a new tagline for Bud Light --"Here we go"-- which emphasizes the brand's good-times heritage.

One memorable effort spoofs the ABC series "Lost." Flagship product Budweiser gets two spots, including a :60 that shows a community coming together to help a stranded beer truck. Newly launched Budweiser Select 55 gets a :15 spot, and Cyclist Lance Armstrong stars in a commercial for Michelob Ultra.

The agencies involved for this commercials are Indenependent Cannonball, St. Louis; Omnicom Group's DDB, Chicago; Havas's Palm + Havas, Chicago; Interpublic Group's Momentum, St. Louis.

E-Trade Financial Superbowl 2009 Commercial

2009-01-16T00:52:00.000+08:00

A company spokeswoman said E-Trade has purchased one spot; in recent years, E-Trade has run two 30-second commercials. Creative is a person familiar with the situation suggested E-Trade is likely to bring back the talking baby it used in the last contest. E-Trade declined to comment on the content of its Super Bowl advertising. Agency is WPP Group PLC's Grey New York

Denny's Superbowl 2009 Commercial

2009-01-16T00:50:00.001+08:00

One 30-second spot toward the end of the third quarter. The ad will feature a "one time only announcement" designed to hit the biggest TV crowd of the year. Agency is Omnicom Group's Goodby Silverstein & Partners

Monster Superbowl 2009 Commercial

2009-01-16T00:46:00.001+08:00

Monster Worldwide (MWW) announced this week it will return after a four-year hiatus for a Big Game TV ad battle Feb. 1 with Super Bowl regular CareerBuilder (jointly owned by Tribune, McClatchy, Microsoft and USA TODAY parent Gannett).

Monster is ramping up marketing as the U.S. jobless rate was at a 14-year high of 6.5% in October.

Monster is also trying to reach both groups with its Super Bowl ad buy — and to tout a website revamping that cost "several hundred million dollars," according to CEO Sal Iannuzzi. The site's redo, launching Jan. 10, includes advanced search tools and better ability to upload résumés.

CareerBuilder Superbowl 2009 commercial

2009-01-16T00:43:00.001+08:00

CareerBuilder, which has "seen a decline in the listing volume," is targeting a "dual audience" of both job seekers and employers with its upcoming Super Bowl XLIII commercials, says Richard Castellini, chief marketing officer. While the ads will help its sales force sign up more employers, CareerBuilder also "needs to make sure (it) has brand awareness with job seekers," he says. "Our job is to always make sure we have enough traffic to properly funnel to our employers' jobs."

Bridgestone SuperBowl 2009 Commercial

2009-01-16T00:38:00.000+08:00

Bruce Springsteen and the E Street Band will perform in the Bridgestone Super Bowl XLIII Halftime Show, the NFL and NBC announced on Sunday.

The Super Bowl halftime show is annually the most-watched musical performance. More than 148 million viewers in the U.S. watched last year's show. This season's Super Bowl is set to be played in Raymond James Stadium in Tampa on Feb. 1. The halftime show will be broadcast worldwide in more than 230 countries and territories.

Bruce Springsteen and the E Street Band join an esteemed list of recent halftime acts that includes the Rolling Stones, U2, Paul McCartney, Prince and Tom Petty and the Heartbreakers.

The Bridgestone Super Bowl XLIII Halftime Show is an NFL Network production and will be executive produced by Ricky Kirshner and Glenn Weiss of White Cherry Entertainment and by Don Mischer Productions. Don Mischer also will serve as director.

Cars.com Superbowl 2009 commercial

2009-01-07T22:43:00.001+08:00

Cars.com has purchased a 60-second spot that will air Feb. 1 in the second quarter of the 2009 Super Bowl on NBC, the client confirmed today.

The commercial will mark the second consecutive Super Bowl ad appearance for the firm and kick off a projected $200 million marketing campaign that will run through most of next year. (The company spent the same amount last year, calling the budget a record-high marketing investment.)

"We made significant strides in moving our brand forward through our Super Bowl ads and our overall marketing campaign in 2008," said Mitch Golub, president of Cars.com, in a statement. "We want to keep that momentum moving forward in 2009, and advertising on the Super Bowl gives Cars.com a way to kick off that campaign in a big way."

Coke PowerAde Superbowl 2009 commercial - Amber Seyer

2009-01-07T22:35:00.002+08:00

Oran native Amber Seyer has competed for the Miss USA title and appeared in numerous national print advertisements. Now the 22-year-old model will star in a national television commercial slated to run during the Super Bowl next month.

Seyer said she can't tell every detail about the commercial. She did say that during the shoot, she had to pour 30 bottles of sports drinks on herself in 40-degree weather.

"It's very racy for the Super Bowl and extremely racy for PowerAde," Seyer said during a phone interview Friday from her parents' home in Oran. Seyer was in town visiting her family for the holidays.

"It was a risky commercial for PowerAde, and I can't say that my dad's really gonna enjoy it, but, hopefully, 95 percent of the male population will enjoy watching it," she said.

Since representing Missouri in the 2007 Miss USA Pageant where she placed 10th overall, Seyer has lived in Los Angeles where she works full-time as a model.

Hyundai Superbowl 2009 commercial

2009-01-07T22:27:00.001+08:00

Hyundai recently bought a 30-second ad spot in one of the most prized sports events in the United States: the NFL Super Bowl. In the upcoming 2009 Super Bowl, the South Korean auto maker will use the 30-second ad spot to promote the Hyundai Genesis (the company latest luxury sedan). Incidentally, Hyundai will transfer its advertising duties from Goodby, Silverstein & Partners to World Marketing Group.

However, Goodby,Silverstein & Partners will still craft the marketing plans for the new Genesis campaign, because it still contracted to the old ad agency. In last years Super Bowl, Hyundai also had an ad spot, which did well for the companys exposure.

But this time, the company is venturing to a different market. Hyundai is popular for producing lower-priced vehicles; the introduction of a more expensive luxury coupe could compromise the companys reputation. The Genesis campaign will definitely need all the help it can get, and help doesnt get much better than a 30-second spot during the Super Bowl.

Monsters vs Aliens Superbowl 2009 Commercial - DreamWorks

2009-01-07T22:15:00.005+08:00

DreamWorks' "Monsters vs. Aliens," the Company's first InTru 3D release, opens nationwide March 27, 2009, and will be distributed by Paramount Pictures. When California girl Susan Murphy is unwittingly clobbered by a meteor full of outer space gunk on her wedding day, she mysteriously grows to 49-feet-11-inches tall. The military jumps into action and Susan is captured and secreted away to a covert government compound. There, she is renamed Ginormica and placed in confinement with a ragtag group of monsters: the brilliant but insect-headed Dr. Cockroach, Ph.D.; the macho half-ape, half-fish The Missing Link; the gelatinous and indestructible B.O.B.; and the 350-foot grub called Insectosaurus.

Their confinement is cut short, however, when a mysterious alien robot lands on Earth and begins storming the country. In a moment of desperation, the President is persuaded to enlist the motley crew of monsters to combat the Alien Robot and save the world from imminent destruction. A Paramount Pictures release featuring the voices of Reese Witherspoon, Hugh Laurie, Will Arnett, Seth Rogen, Rainn Wilson, Stephen Colbert, Kiefer Sutherland and Paul Rudd. The film is directed by Rob Letterman (Shark Tale) and Conrad Vernon (Shrek 2). The producer is Lisa Stewart. "Monsters vs. Aliens" is DreamWorks Animation's first InTru 3D Movie. A 2D version will also be available.

Watch Superbowl 2009 Live Online

2009-01-05T22:06:00.002+08:00

The most anticipated NFL game of the year is the Superbowl 2009 Sunday game which will be broadcast live from the Raymond James Stadium at Tampa Bay, Florida on Sunday 1st February 2009.

If you are like me who is always on the move either for recreational or on business purposes, you will be glad that you can actually watch superbowl 2009 live online on your computer.

Click Here To Watch Superbowl 2009 Live Online

Pedigree Superbowl 2009 commercial

2009-01-03T17:34:00.001+08:00

Pedigree Buys First Super Bowl Spot

Plans to Run One 30-Second Ad in This Year's Game

This year's Super Bowl menu calls for buffalo wings, nachos and ... kibble? Mars' Pedigree dog food will advertise its canine cuisine in the gridiron classic in a first for the brand, and in what may be a first for the dog-food category.

Pepsi Superbowl 2009 commercial

2009-01-03T17:23:00.000+08:00

Pepsi Blocks Coke From First Half of Super Bowl

But Soft-Drink Rival Hopes to Lock in Exclusivity for Third Quarter

The cola wars are moving to the Super Bowl. PepsiCo has arranged to block other marketers of non-alcoholic beverages from advertising in the first half of next year's gridiron classic, according to media buyers and other executives with knowledge of the situation. Meanwhile, Coca-Cola is considering locking up a similar deal in the third quarter, according to some of these people.

Godaddy Superbowl 2009 commercial - Danica Patrick

2009-01-03T17:17:00.002+08:00

GoDaddy has long been a familiar name as far as airing hot and sensual ads. But this time around, it is not WWE superstar Candice Michelle on hand but Danica Patrick. The theme of the commercial ad to be aired at the 2009 Superbowl is racy and sexist.

But while many people are anticipating it, don’t be in a hurry to see it first. The commercials still have to be approved by NBC-TV censors, who catapulted Go Daddy to national infamy in 2005 when they pulled its commercial after one airing.

Buy Cheap Superbowl 2009 Tickets

2009-01-03T16:54:00.006+08:00

Buy Cheap Superbowl 2009 Tickets

Sunday, February 1, 2009 at 6:00 PM at Raymond James Stadium in Tampa, FL

To make tickets available to you as early as possible, tickets are currently listed by Zone only. We guarantee tickets for confirmed orders will be in one of the sections that make up the listed zone with the section and row to be determined (TBD). Tickets purchased from a single listing will be seated together (unless otherwise noted).

Sellers: To list for this event, you'll need prior approval from StubHub. To get started, just fill out a Last Minute Services Request.

Audi Super Bowl XLIII Commercial Ads 2009

2008-12-28T22:34:00.001+08:00

The automaker will air one :60 during the game's first quarter. Audi's 2008 Super Bowl spot featured its R8 sports car in a spoof of "The Godfather," and earned Audi the No. 2 spot in total buzz after the game, the company said. It also successfully drove traffic to Audi's web site.

Audi declined to comment on which vehicle would be featured or what the content of the spot will be.

Anheuser Busch Super Bowl XLIII Commercial Ads 2009

2008-12-28T22:29:00.002+08:00

The maker of Budweiser and Bud Light is expected to run five minutes' worth of advertising, according to Bob Lachky, chief creative officer of the A-B InBev unit.

A-B is testing as many as three different ads using its famous Clydesdale horses and is considering one spot apiece for its Bud Light Lime and Budweiser American Ale products. Bud Light is also expected to get plenty of face time, with at least three spots possible. A-B is famous for testing its Super Bowl ads among

Godaddy Super Bowl XLII Commercial Ads 2008 - Spot On

2008-01-31T23:31:00.001+08:00

The Godaddy Super Bowl XLII commercial ads has finally been approved by Fox television after rejecting about 10 earlier submissions. Godaddy.com, the world's largest domain name registrar which provide services including dedicated hosting and buy domain names will pay $2.7 million - $100,000 more than last year - to air a 30-second commercial titled "Spot On" featuring several actors, including Indy race car driver and Go Daddy Girl Danica Patrick, during the game on Feb. 3.

It’s not the ad the company wanted viewers to see. The “Spot On” commercial featuring GoDaddy Girl Danica Patrick will be aired instead of the ad titled “Exposure”, also featuring Patrick. The “Exposure” spot was rejected by Fox after GoDaddy refused to censor the word “beaver”, used to reference the animatronic beavers filmed in the ad. The rejected ad will be available on GoDaddy’s website starting on February 3.

“I think ‘Exposure’ is the funniest commercial we’ve ever made. It’s hilarious,” Bob Parsons, GoDaddy’s founder and CEO, said in a press release issued by the company. “We are going to have to make lemonade out of lemons on this one. It’s risky, but we’ve changed our whole marketing plan so we can leverage something out of this smoking hot spot.”

Uncensored GoDaddy Super Bowl Commercial

Planters Super Bowl XLII Commercials 2008

2008-01-31T23:30:00.000+08:00

Planters will feature a 30 seconds spot for in the 2nd half of the game. This will be Planters' first appearance in the Super Bowl and Kraft's first ad in the game in about 10 years.

Under Armour Super Bowl XLII Commercials 2008

2008-01-31T00:46:00.000+08:00

Under Armour will have one 60 seconds spot which will promote the launch of new cross-trainer line, its first non-cleated footwear. As with all under armour creative to date, the ad was produced internally.

Sunsilk Super Bowl XLII Commercials 2008

2008-01-31T00:34:00.000+08:00

Unilever will buy a spot for Sunsilk during two-minute warning in fourth quarter. It features singing -- and hair -- of Marilyn Monroe, Shakira and Madonna in ad that kicks off new global campaign for the brand. It also represents Unilever's attempt to upend the agency model, by handing the creation of its Super Bowl ad to a design shop outside of its agency networks.

Fiesta Platters Taco Bell Super Bowl XLII Commercials 2008

2008-01-31T00:21:00.000+08:00

Taco Bell will have one 30 seconds spot at the fourth quarter. It will promote new value meal, Fiesta Platters. The ad features two guys rushing through an office to a lunch meeting carrying their Fiesta Platters when suddenly they're stopped by a Mariachi. The Mariachi says their meeting can wait and encourages them to sit down and enjoy their meal. Two other Mariachis bring out a table and chairs in the middle of the office for the workers to sit down and begin to play music. A female office worker walks by and asks what's going on. The Mariachi looks up, and says "hola." The girl later lets down her hair and responds with "hola!"

Gatorade Super Bowl XLII Commercials 2008

2008-01-31T00:16:00.000+08:00

Gatorade will buy at least two spots. and will run advertising featuring the New York Yankees' Derek Jeter to support the launch of G2, its new low-calorie drink positioned to keep athletes hydrated off the field. The commercial provides a glimpse of Jeter off the field in Manhattan and features a visual transformation of the urban environment into a sports landscape, with grass and a baseball infield coming to life with every step Jeter takes, communicating that athletes often think about the game even when they're off the field of play.

Bridgestone Super Bowl XLII Commercials 2008

2008-01-31T00:07:00.000+08:00

Bridgestone bought two 30 seconds spots. The first during the break between the first and second quarters, the second during the third quarter and is also the sponsor of the half-time show. Both spots will demonstrate Bridgestone tires' performance in a humorous way. The first spot, "Scream," shows a woman screaming as her car is about to hit a squirrel, while the second, "Unexpected Obstacles," features an unlikely pair -- Richard Simmons and Alice Cooper -- and a deer.

FedEx Super Bowl XLII Commercials 2008

2008-01-30T02:12:00.000+08:00

FedEx will buy a 45 seconds ad to appear in the first spot in the 5th ad break in the first quarter. "Carrier Pigeons" is set in an office environment. It humorously shows what happens when an office clerk tries to handle his company shipping needs with carrier pigeons and chaos ensues. The spot continues the "Relax, it's FedEx" campaign. The main message throughout this campaign is that the portfolio of FedEx services -- including express, ground, freight and FedEx Kinko's -- will help small businesses meet their needs.

Prince Caspian Walt Disney Super Bowl XLII Commercials 2008

2008-01-30T01:51:00.000+08:00

Walt Disney will buy one spot and considering using its Super Bowl time to promote the new Pixar film "Wall-E," or "Chronicles of Narnia: Prince Caspian", according to those familiar with the situation.

Iron Man Super Bowl XLII Commercials Ads 2008

2008-01-29T17:43:00.000+08:00

Paramount Pictures will be promoting the May release of superhero film "Iron Man" during the super bowl xlii game.

You Don't Mess With the Zohan Super Bowl XLII Commercials 2008

2008-01-28T18:35:00.000+08:00

Sony Pictures will promote "You Don't Mess With the Zohan," an Adam Sandler movie. A very funny movie! Watch the trailer here.

Salesgenie.com Super Bowl XLII Commercials 2008

2008-01-28T18:29:00.000+08:00

Animated call to action for the mailing-list company. Vin Gupta, founder-chairman of Salesgenie.com, conceptualized and wrote copy for the ads himself. Geoff Callan and Daniel Grace from Creative Mint, a San Francisco-based ad agency, handled the animation production for the spots.

Hyundai Super Bowl XLII Commercials 2008

2008-01-28T18:27:00.000+08:00

Hyundai Will promote new luxury car, Genesis, which is directly compared in one spot to be as spacious as a BMW's 7 Series, but priced like a 3 Series and in the other as spacious as Mercedes' S Class, but priced like a C Class. Hyundai's logo and its Think About It tagline appear on a title card as a kicker at the end after the narrator asks right about now you're probably expecting some crazy big twist or something. The voiceover in will tell viewers: "We're not sure what USA Today's Ad Meter will say about this ad. But we're pretty sure Mercedes, BMW and Lexus aren't going to like it."

Carmen Electra Hershey Super Bowl XLII Commercials 2008

2008-01-28T18:19:00.000+08:00

Chocolate maker Hershey's is pairing with Carmen Electra to whip up some excitement during Super Bowl XLII. Hershey is shelling out $400,000 to enlist the endorsement services of the former "Baywatch" babe.

Moreover, Electra could wind up taking center stage in a Super Bowl spot for America's biggest candy maker.

After a long absence, Hershey's is back in the game and has purchased ad time during the Feb. 3 telecast. Companies, such as Pepsi and Budweiser, often air star-studded Super Bowl spots to get the beer-guzzling crowds to remember their pricey ads.

Hershey's has also teamed up with other celebrities, including pop tart Jessica Simpson, country crooner Brad Paisley and Latin singer Thalia Sodi.

Even so, the deal with Electra, a frequent "lad mag" model, signals the company is taking more steps to shake up its marketing.

General Motors Super Bowl XLII Commercials 2008

2008-01-28T18:14:00.000+08:00

General Motors Originally planned to feature Chevrolet, but now GM is considering featuring a hybrid vehicle from either Chevrolet, Saturn or GMC. GM plans to advertise Chevrolet in the pre-game show, and Cadillac in the post-game.

Dell Super Bowl XLII Commercials 2008

2008-01-28T18:05:00.000+08:00

Dell commercial ad is directed by Samuel Bayer, a noted director of commercials and music videos, the ad will play off "Yours is here" campaign. Dell will also unveil its association with the RED campaign, and introduce RED branded PC's and printers.

Coke Super Bowl XLII Commercials 2008

2008-01-28T17:59:00.000+08:00

The Coke Side of Life - two new 60-second Coca-Cola ads debut on television’s biggest stage during the broadcast of Super Bowl XLII on FOX.

“It’s Mine” is a combination live action and computer generated spot set during the famous Macy’s Thanksgiving Day Parade. When a giant Coca-Cola contour bottle balloon joins the parade, a good-natured tussle ensues among the skyscrapers of New York as several well-known character balloons vie for the floating Coke. In the end, the surprise victor shows that even a perennial underdog can triumph on ‘The Coke Side of Life.’

Using Washington, D.C. landmarks as a backdrop, “Jinx” features Democratic strategist and commentator James Carville and former Senate Majority Leader Bill Frist. When the two utter the same word simultaneously during a television showdown, Frist invokes the “jinx” game, compelling Carville to buy him a Coke. With icy bottles of Coca-Cola in hand, the two spend the rest of the day enjoying ‘The Coke Side of Life’ throughout the Capital as political disagreements are temporarily forgotten.

These new spots are the latest additions to ‘The Coke Side of Life’ campaign. Entering its third year, this critically acclaimed global campaign highlights how Coca-Cola and living on ‘The Coke Side of Life’ bring people together in positive ways.

In addition to the Coca-Cola ads, a new 60-second commercial for vitaminwater will be unveiled. Featuring NBA superstar Shaquille O’Neal as a jockey, this spot marks the first time the brand will advertise during the Super Bowl broadcast.

Careerbuilder.com Super Bowl XLII Commercials

2008-01-28T17:55:00.000+08:00

The commercial ad will target the disgruntled worker who is stuck in a career path, and gives that worker a good push to move on with his career. Spider attacks, a raging heart, an unusual rescue, self-intervention, an overly demanding boss are the devices used to convey the message that you don't have to stay in a awful or unfulfilling work experience. Ending with the imperative "Start Building," each spot pushes the worker to take action by providing nuggets of simple wisdom such as "If you don't like your job, then get a better one" or "Self-Help Yourself" or "Wishing won't get you a better job." This is the marketer's first Super Bowl work from Wieden & Kennedy, which was hired after the agency that did last year's Super Bowl spots, Cramer-Kresselt, was fired for failing to score well in USA Today's consumer poll of favorite Bowl ads.

Cars.com Super Bowl XLII Commercials

2008-01-28T17:51:00.000+08:00

The commercial takes place at a dealership, showcasing consumers closing in on the ease of their new-car purchase thanks to Cars.com. In all cases, their ability to get what they want keeps them from resorting to outrageous "Plan B" back-up plans they initially thought they would need to get what they wanted from the dealer. Tagline will be "Confidence comes standard."

A car buyer enlists the help of a tribal warrior in case he needs some extra negotiating leverage at the dealership.

Garmin GPS Super Bowl XLII Commercials

2008-01-26T14:21:00.000+08:00

Garmin Ltd. has scheduled an event for Jan. 30 in New York to show off their Super Bowl XLII Commercial that will appear during the game on Feb. 3 and to give Garmin executives an opportunity to share “their vision for the future of the company and its products.”

Garmin, which produced one of the most talked about of last year’s Super Bowl commercials, will not be reprising its Garmin Man and Maposaurus commercial from last year’s game, a company spokesman said.

Last February, Garmin produced a campy takeoff of a 1950s-era Godzilla movie. In the 30-second spot, Garmin Man used a Garmin Nuvi navigator to take on a paper map that had
become the not-so-terrifying Maposaurus.

Critics found the commercial confusing. The Kellogg School of Management said Garmin’s commercial was the worst of the lot shown during the event.

Despite the criticism, more than 525,000 people have watched the commercial.

Bud Light Super Bowl XLII Commercials

2008-01-25T17:39:00.000+08:00

Anheuser-Busch, which is drawing great pregame buzz for the spot in which a plucky horse named Hank chases his life-long dream of making the Budweiser Clydesdale team.

Bud Light will get seven of Anheuser-Busch's nine spots, which Guarino says bodes well for this year's Super Bowl ads in general.

"Bud Light spots have been really funny," he says. "And that's the right idea." Bud Light's ads still will aim for humor, but will incorporate a message about taste and ingredients.

A heart-tugging Budweiser ad with A-B's Clydesdale horses will show a Dalmatian helping "Thunder" get in shape after the horse gets cut from the beer wagon team.

"This is one of the highest-rated spots ever in our preliminary research," says Lachky. "People are so bombarded with cynicism and quick-burst messages. This message … talks about nice things."

In one spot, Bud Light claims to give people the ability to breathe fire — something that goes awry when two people are out on a date — while another spot claims the beer gives people X-ray vision, something a young woman who gets it wishes she didn't have.

Other Bud Light spots include a humorous look at some cavemen who stumble upon a useful discovery — the wheel — when they need a way to get their cooler made of stone to a party. Another spot depicts a clever way that a guy attending a wine and cheese party still gets to enjoy his beer.

The Clydesdale spot, which traditionally features an uplifting theme, focuses on a horse that didn't make the final cut to join the team and took a year to train — with a Dalmatian

Audi R8 Super Bowl XLII Commercials

2008-01-21T19:31:00.000+08:00

The ad opens on a silver R8 parked in front of a Beverly Hills mansion (a real home now on the market for $200 million). Inside, a scene from the violent movie unfolds — but it's motor oil, not blood, that's spilled. Film buffs will recognize actor Alex Rocco, who played Vegas kingpin Moe Greene in The Godfather. The words "Old luxury has been put on notice" appear before the R8 speeds out of the driveway.

Audi paid Paramount Pictures, which released the 1972 Oscar-winner, a licensing fee that it would describe only as ranging from $500,000 to $1.5 million.

Audi.com's about 35,000 registered users will get to see the ad first: It will be e-mailed to them on Super Bowl morning.

Adriana Lima Victoria’s Secret Super Bowl XLII Commercial

2008-01-18T01:01:00.000+08:00

For the first time since 1999, Victoria's Secret has purchased a 30-second spot, which is slated to run once during the second half of the game. Executives at the Limited Brands unit declined to reveal what was spent on the buy, but Fox has sold spots for as much as $3 million for the Feb. 3 event.

The commercial, which was produced in-house, was initiated about three months ago, Mr. Razek said. He declined to reveal details of the spot, saying only that it features Victoria's Secret Angel Adriana Lima, a football and words that will scroll across the screen. Mr. Razek assuaged any concerns that the ad would be too sexy for network TV, saying that it attempts to strike a balance: not exactly modest but definitely not risqué.

"It will look very different from all of our previous commercials," Ms. Beraud said of the spot. "It's extremely emotional and very flirtatious. It's kind of a wink between men and women."

To coincide with the Super Bowl push, the retailer has also shifted the release of its "What Is Sexy?" list, which used to come out in May. Now the 3-year-old list will be revealed on the eve of the Super Bowl at a party in Scottsdale, Ariz. A one-hour E! special is also slated to run Feb. 9. The special, which will be hosted by Ms. Lima, will feature the "What Is Sexy?" list, as well as video from the Super Bowl party.

Justin Timberlake Pepsi Super Bowl XLII Commercial

2008-01-16T23:58:00.000+08:00

Mega Pop star Justin Timberlake is set to be featured in the Pepsi Stuff Super Bowl commercial.
Timberlake’s attachment to the advertisment is being billed as Pepsi’s biggest promotion to date.

The gist of the advert will play upon Timberlake’s “Magnetic Attraction” and be a stunt-filled extravaganza that will show how every sip of Pepsi will take you to a place where the music you love and the stuff you want is in abundance.

To wit Timberlake will be seen doing a number of stunts ranging from high flying and low rolling. The spot, dubbed “Magnetic Attraction”, was directed by Craig Gillespie (director of the feature film Lars and the Real Girl) and created by BBDO NY, the commercial demonstrates how Pepsi Stuff brings people closer to music, merchandise, apparel and more.

Timberlake joins a who’s who list of popular musicians who have lent their names and images to Pepsi, including Kanye West, Mariah Carey, Mary J. Blige, Gwen Stefani and P. Diddy.

Another Pepsi Super bowl commercial ads - Bob's House. A unique and hilarious commercial illustrating a popular joke in the deaf community. Created and enacted by deaf members of the Pepsico workforce, EnAble.

Black Eyed Peas Obama

2008-01-16T23:41:00.000+08:00

If Barack Obama could win the US elections on coolest celebrity endorsements, he would be President by now, writes Sophie Tedmanson.

While Hillary Clinton may have the support of the pop superstar Madonna, Jack Nicholson, the actor, Steven Spielberg, the director, and the poet Maya Angelou, a new video featuring some of the hippest stars of the entertainment and sporting industries backing her Democratic rival has become a sensation on YouTube, attracting over a million viewers since it was posted on Friday.

Made by Will.i.am of the Black Eyed Peas and directed by Bob Dylan’s son Jesse, the video for the song Yes We Can features the likes of R&B singer John Legend, Hollywood actress Scarlett Johansson, TV star Kate Walsh, and American basketball player Kareem Abdul-Jabbar singing a Bob Marley-style melody alongside footage of one of Mr Obama’s speeches during the New Hampshire primaries.

Top Super Bowl XLII Commercials 2008 - Budweiser

2008-01-16T23:26:00.000+08:00

In the high-stakes world of Super Bowl advertising, it aired the best-liked Super Bowl ad for a record 10th-consecutive year, according to results of USA TODAY'S exclusive Super Bowl Ad Meter real-time consumer focus group testing.

Unlike many of its previous winners, Budweiser's big winner this time didn't tickle the funny bone, but it certainly plucked the heart strings.

The ad featured a Dalmatian who becomes personal trainer to a dejected draft horse eager to make the team pulling the famous Budweiser beer wagon.

In a nod to millions of boomer viewers, the valiant steed trains to the theme from the movie Rocky. And like Rocky, it won big.

"Ten in a row is a dream," said Budweiser's Bob Lachky, chief creative officer. "It's validation of the brand strategies we have in place and that Clydesdales are America's favorite icon.

"It is a spot about tradition, about the little guy succeeding," Lachky said. "There's a real era of cynicism right now, and America was ready for this message. It has a message about trying harder."

With the economy slowing, the housing market in the dumps and the nation's political races still unsettled, a lot of folks seemed to want something more substantial than a good belly laugh this Super Bowl. They wanted to feel good about the world. Budweiser gave them an ad that did just that.

The Clydesdale ad "had a beginning, a middle and an end," said Richard Lackner, a teacher from Downers Grove, Ill. "It told a little story and got you to root for the underdog, actually underhorse."

Super Tuesday Election Results 2008 - Hillary Clinton OR Barack Obama

2008-01-14T13:16:00.000+08:00

A crucial turning point in the battle between Barack Obama and Hillary Clinton?

The Democrats, though, rarely take the easy route in choosing a presidential nominee. All 1,681 pledged delegates (the magic number for nomination is 2,025) up for grabs on Woozy Tuesday will be awarded proportionally, which means that neither Hillary Clinton nor Barack Obama is likely to score a breakaway victory. (Please remember all the usual caveats about the unreliability of polls, the track record of pundits and the volatility of voters.) As a result, the returns from the 15 primaries and 8 caucuses on the Democratic side should be analyzed both for themselves and for their ability to create -- or crush -- momentum for the long slog to the nomination.

Most of the whys and wherefores that will be telecast on Super Tuesday night will come from the exit polls. Even when these voter surveys are totally on the money (as they have been so far in the primaries), they remain crude instruments for divining public opinion. The reason: The questionnaires have to be much shorter than standard polls since voters will be filling them out standing up, and sometimes in inclement weather. In South Carolina, for example, 57 percent of Democrats said that Bill Clinton's campaigning in the primary was "important" -- but it is impossible to know for sure from the exit polls whether his aggressive tactics convinced more voters to support or oppose his wife's candidacy.

The Democratic Party has been down this dark and twisty road before. On the first Super Tuesday (consisting of mostly Southern and Western delegate contests) in 1984 -- when political coverage belonged to the broadcast TV networks and the newspapers -- Walter Mondale dominated the headlines by winning two important primaries (Alabama and Georgia) with early poll-closing times. After the anchormen signed off and the papers went to press, the news trickled out that Gary Hart had swept all the Western caucuses and was the overall Super Tuesday delegate winner. But Mondale trounced Hart in the election-night spin contest.